Optimising your ecommerce website is an important part of your content marketing strategy. With the constant changes in search engine algorithms, hiring SEO services in Sydney has never been this important. With so many websites failing to do the right steps in increasing their rankings, knowing the most common mistakes they do is essential so you can avoid doing them too.
1. Choosing the wrong set of keywords
Site optimisation relies mostly on the right set of keywords to ensure that your site will rank at the top spot. However, if you fail to choose the right set of keywords, then all your efforts will only be put to waste.
So, do some intensive background research on your target market before you start optimising your site. You may use tools such as Google AdWords keyword planner, Moz Keyword Explorer, and Google Trends to get the right set of trending and relevant keywords.
2. Creating online content that is not related to your keywords
Another problem is creating a content that fails to focus on the target topic. Always remember that creating content is not just about the keywords. It has to relate to your products as well.
3. Publishing duplicate content
Copying other site’s content appears as a spammy way of publishing content for your site. Doing it does not work at all. It only gets you penalised and thus, affecting your site’s ranking. Instead, get your inspiration and create your own content.
These are just some of the most common mistakes when optimising your site. Always remember that proper SEO is not just about keywords. It is about creating content that is related to your products. Not only will it help you rank in search engines, but it will also help your target market find help.