Customers are always attracted to beautiful things and items that are pleasing to the eye. Knowing this, you should improve your retail strategy to increase foot traffic. Many shop owners, however, don’t know where to start.
But if you know how things will go, you’re at an advantage. Visual merchandising should be part of your strategy. Not only will it help improve the aesthetics of your shop’s interiors, but it will also improve ergonomics, which in turn will make shopping much easier. From shopfitting to lighting, here are some tips that will help you out:
The first thing you need to do is ensure that your products are properly segregated to make the search much easier. It’s easy to categorise the products; look at the inventory and group products based on their purpose and perishability. Plan the layout and group shelves according to the categories you’ve come up with. Place perishable items at the back of the space, where refrigerators can be easily plugged into outlets.
There should be a separate zone for products that you want to highlight. These include new and discounted items. More often than not, these items should be placed close to the store’s entrance. If your layout has a central point, you can place them right there. If you want them to be easily noticed, place them at a customer’s eye level.
Lighting is one of the biggest parts of shopping ergonomics. As such, you need to install functional lights to emphasise your products. Utility lighting is the way to go, buy if you’re selling luxurious products, you may use recessed lighting. Go for warmer colours to exude an air of mystery and elegance.
Improving your retail store’s layout will help increase sales. Keep these things in mind and work with a reliable architect or interior designer to make the most of your space.