Social Media in 2016: A Review of Strategic Dominance

Social media has been one, if not the, fastest growing avenue for businesses to gain online popularity. Companies have used platforms such as Facebook, Twitter and Snapchat to reach more people and establish a brand persona that keeps up with the times. But, for every business that took advantage of 2016’s viral trends, numerous others have failed to capitalise on social media’s wide reach and rapid pace in spreading information.

Not to worry; here are some of 2016’s most dominant social media marketing trends to get your company up to speed:

  1. Advertising
    When in doubt, put out an ad. Social media platforms already have systems in place to accommodate advertising — they would not be profitable otherwise. Companies should look out for opportunities that allow them to get their point across without disrupting users’ browsing experience. Not only do advertisers need to produce attractive and captivating promotions, they also need to do so in a way that does not make consumers associate their brand with intrusive advertising.
  2. Mobile
    More and more people are using smartphones as their primary means of accessing online content. Livelong Digital, a social media agency in Melbourne, advise companies to build compelling websites if they haven’t already, and optimise their pages for mobile viewing. Nothing can be as wasteful as having advertisements entice consumers only to have them driven away by terrible web design.
  3. Live video
    Participation is an important factor in social media marketing. While it always nice to have a dedicated staff member accommodate customers in Facebook comment sections, nothing beats a Q&A delivered through the various live video features of social media. It is a relatively new strategy, but one that will undoubtedly benefit companies willing to engage customers directly.

Social media marketing does not have to be difficult. As long as a company is willing to reach out to a wider audience, regardless of their intent of becoming a customer, they will always reap more benefits compared to if they did not make an engagement at all.