How a product is marketed and advertised will determine its success. The main goal of both strategies is to develop consumer awareness of a product or service, create loyal customers and increase sales. Marketing and advertising work hand in hand, but what is the difference? Although advertising and marketing may…

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So you finally have your own dental practice, and life couldn’t be better. But you’re worried by the stories you’ve heard of novice dentists going out of business through a series of mistakes, and you want to make sure that it doesn’t happen to you. Thankfully, keeping your dental practice…

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Outsourcing various business functions has become standard practice these days, especially with the rise of competent offshore providers. These companies help businesses of any size operate more efficiently without compromising results. Instead of wasting resources for something other process experts can do, businesses in Australia today can choose to outsource…

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