One Update After the Other: Surviving Google’s Constant Updates

If you’re reading this, you’re probably tired of all the chasing.

We’re talking about Google, of course.

The field of search engine optimization is no stranger to Google’s infamous yet constant updates. For marketers and businesses alike, staying updated with algorithm changes is a struggle. If only you could brush these updates off and live your life.

Except you can’t; if you do, your strategies will miss out on a lot.

Why Does Google Change a Lot?

The algorithm changes from the search engine giant rattle a number of brands, marketers, and even the best of Raleigh, NC’s SEO companies. The question now is, “Why do they do that?”

They don’t update frequently just to spite you.

When it comes to search, Google has a simple mission: give users what they need. It sounds easy and straightforward, but with over five million web pages, Google’s search faces massive challenges. The regular changes in algorithms attempt to improve results. By tweaking and updating constantly, they also hope to improve the user experience.

How Do You Stay Updated?

Google might implement more than a hundred updates annually, but that doesn’t mean you have to know every single one. Even the best SEO experts know that’s not advisable; apart from going crazy, you’ll lose sight of what matters most.

Instead of blowing your mind with one too many updates, stay updated with the most important ones, such as:

  • Click-biasing changes. Includes Google Answer Box, Knowledge Graph, the Image Carousel
  • Major algorithm changes. Penguin, Panda, Hummingbird
  • Big behavioral changes. Loading speed, mobile search, click-through rates

These are the major updates that impact your website’s visibility in the SERPs. Fortunately, the internet is a wellspring of tools that help you out, such as Google’s Webmaster Tools blog, Moz, and Search Engine Journal.

Staying updated on Google’s algorithm changes is essential in keeping your site visible. Be vigilant and don’t rest your guard. Continue to learn the latest so your site will reign supreme.