Graphic Design: What Factors Determine Its Success?

Lawyer talking to coupleAmong the driving forces in today’s competitive marketing and advertising circles is graphic design. This utilises visual compositions to communicate ideas in different ways. When most marketers think of graphic design, they focus on decision-making used for advertising.

There is, however, a lot more that design firms in Sydney focus on to influence your target market’s decision-making process. These essential elements form a part of your brochures, flyers, infographics, vehicle wraps, signage and other marketing items. Here are the three primary components that influence your marketing graphic design’s success.

White Space

The ‘less is more’ approach is one of the fundamental principles of contemporary graphic design. White space refers to the unmarked space between or around your visual elements. The emptiness created around your focal design elements by the allows your audience to focus on the design solely. This, in turn, enhances the design’s efficiency to communicate your message.


This refers to the styling type and positioning of your letters. The key to making typography work for your marketing graphics is to balance readability and style. Professionals recommend using not more than three fonts. The particular style that works for you primarily depends on your target audience.

Colour Contrast

Tapping into colour psychology to sway your market’s decision requires expertise. The popular choice nowadays is high colour contrast. This involves the use of complementary colours to allow your audience to focus their attention on your design element and overall message.

With the careful execution of these elements, you can be sure that your marketing graphic design will be a success. Though traditionally associated with print marketing media, marketing graphic design now also forms part of digital marketing. So there’s no successful marketing campaign you’ll run today without a graphic designer on your team.