Websites, apart from social media profiles, are essential for business. With effective implementation, this can be an excellent addition to your digital marketing campaign, as it can extend your reach, increase sales and ROI, as well as give your brand credibility.
Say you already have a website – are you sure that your interface is still relevant? Remember that how it looks and its features affect user experience. Trends change all the time. Every year, new features emerge which could make your website gain more leads. It’s good to know these things because it gives you an idea of what to ask your web designer in Raleigh, NC. How do you know that it’s time for a website update?
Not Optimized for Mobile
Most web browsing is done on mobile devices. As of 2016, mobile use accounted for 65 percent of digital media time. By now, your website should accommodate users going online on their phones and other handheld devices because soon, while it won’t make desktops obsolete, these will be the overtake the latter.
You should get on with optimization because while Google hasn’t rolled it out yet, they will soon implement mobile-first indexing.
High Bounce Rates
Irrelevant content doesn't engage users. These visits will not convert into leads and instead, Google will consider this against your site. Slow load times, as well as unresponsive and outdated website designs also contribute to higher bounce rates?
Low Conversion Rates
Websites are there to help you make a sale. Each page has its own goal, as well: to entice more visitors to click through, subscribe to the newsletter, or make a purchase. When your website isn’t engaging your visitors, these don’t turn into conversions. Redesigning your website gives you a better chance to attract people and possibly convert them into customers.
It’s only the first quarter of the year and trends are still fresh off the press. This year, you may be looking at web designs implementing virtual reality, skeleton screens, and cinemagraphs filling your screens.
It helps to assess and analyze your web design regularly so that you know which features affect user experience the most.